Fwd: ad hockery: Dictionary.com Word of the Day

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From: Dictionary.com <doctor@dictionary.com>
Date: Fri, Feb 27, 2015 at 3:05 AM
Subject: ad hockery: Dictionary.com Word of the Day
To: hectorpinillos@gmail.com

Feb. 27, 2015

ad hockery \ad HOK-uh-ree\ noun 1. reliance on temporary solutions rather than on consistent, long-term plans. Quotes Any founder who told the literal truth about the frenzied ad-hockery of launching a company would scare away customers and investors and quickly be out of business. -- Noam Scheiber, "How to Succeed in Silicon Valley Without Really Trying," New Republic, September 7, 2014 Origin Ad hockery is the noun form of ad hoc, an adverb meaning "for the special purpose or end presently under consideration," translating literally from Latin as "for this." It entered English in the late 1800s.

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